This article says that complying with your physician's instructions is a "win-win for everyone in the patient care equation." Your thoughts?


Solving Patient Compliance: Pharma's Multidimensional Challenge

05 Sep 2007

Patient non-compliance with doctor prescribed medication regimens is a significant challenge for healthcare providers and pharmaceutical makers. Experts estimate that patient non-adherence costs the pharmaceutical industry in excess of $30 billion a year - not to mention, the chance at a fuller, healthier life for countless patients.

But the opportunity is even greater. Clinical researchers report that for most prescription drugs, patient compliance rates are 50-60%. With some disease states, however, compliance drops as low as 10-20%. So, even modest improvements in adherence and persistence can have significant, positive impacts on not only revenues for drug makers, but expenses for third party payers and outcomes for patients.

Improving compliance is a win-win for everyone in the patient care equation.

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