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04-01-2008, 02:48 PM
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In Remembrance
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Which Giant Corporation Owns Your Favorite Organic Food Brand?
Did you know that Boca is owned by Kraft? That Naked Juice is completely controlled by Pepsi? That General Mills runs Cascadian Farm and Muir Glen? This fascinating chart (to view it click the source link below) by Phil Howard, an assistant professor of Community, Agriculture, and Recreation and Resource studies at Michigan State University, will show you where your money really goes when you buy that name-brand “organic” snack -- and you can bet that if it’s made by Kraft, it’s probably not coming from a small family farm, either. Sources: Good Magazine March/April 2008 http://awesome.goodmagazine.com/feat...ngorganic.html Dr. Mercola's Comments: For those of you who still believed that your Horizon organic milk, your Kashi crackers or your Odwalla green drink was being churned out by a small farm or mom-and-pop shop nestled in a pristine valley, well I’m sorry to burst your bubble. The reality is that many of the same corporations that make the biggest junk food offenders -- soda, potato chips, sugary cereals, candy, etc. -- are also behind many of the most well-known organic food brands. So how does a soda company, for instance, go from pushing corn syrup-laden “liquid candy” to marketing “all-natural” health drinks with a vision to “nourish people everywhere with the ineffably honest art and rhythm of nature’s offerings” (as it says on Odwalla’s Web site)? Either they had an epiphany, and suddenly wanted to stop making products that contribute to many people’s early departures from this planet, or they saw the potential to make some money. The latter option, of course, gets my vote. Is Big-Business’ Involvement in Organic a Good or Bad Thing? Depending on whether you view the glass as half-full or half-empty, this can be viewed in two ways: 1. People are speaking with their pocketbooks and demanding healthier food choices, and America’s largest corporations are responding. 2. America’s largest corporations, eager to gain market share in the natural foods movement, have begun mass-producing “organic” foods, and as a result are slowly deteriorating the meaning and health benefits upon which the organic label was founded. In reality, there’s a bit of truth to both of these views. With the involvement of large corporations, organic food has turned into a $16-billion business, with sales growing by as much as 20 percent per year. What this means for a lot of America is access to more organic foods, likely at lower prices. Large corporations also have big advertising budgets, which means the idea of eating foods free from pesticides, genetically modified ingredients and raised in sustainable, humane ways is getting a lot of publicity whereas just a couple of decades ago it was next to unheard of. Phil Howard, an assistant professor of Community, Agriculture, and Recreation and Resource studies at Michigan State University, put together the revealing chart discussed above. He’s also behind many other graphics that show just how the organic label is being expanded by corporations. As of January 2008, for instance, this chart from Howard shows you the massive expansion of popular food lines coming out with their own organic versions. LINK - http://articles.mercola.com/sites/ar...ood-brand.aspx
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with much love, lou_lou . . by . , on Flickr pd documentary - part 2 and 3 . . Resolve to be tender with the young, compassionate with the aged, sympathetic with the striving, and tolerant with the weak and the wrong. Sometime in your life you will have been all of these. |
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Which Giant Corporation Owns Your Favorite Organic Food Brand?
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