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06-03-2008, 07:30 AM | #1 | |||
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Parkinson’s charity tries shock tactics
Source: Precision Marketing | Author: Jenny Hoffbrand | Published: 03 June 2008 10:15 http://www.mad.co.uk/Main/News/Artic...k-tactics.html The Parkinson’s Disease Society is experimenting with a controversial new creative approach by testing an emotionally hard-hitting execution alongside its traditional style of mailing. The new campaign presents an emotive picture of the terrible sleep disturbances that many Parkinson’s suffers experience as a side effect of the disease. READ full article...
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You're alive. Do something. The directive in life, the moral imperative was so uncomplicated. It could be expressed in single words, not complete sentences. It sounded like this: Look. Listen. Choose. Act. ~~Barbara Hall I long to accomplish a great and noble tasks, but it is my chief duty to accomplish humble tasks as though they were great and noble. The world is moved along, not only by the mighty shoves of its heroes, but also by the aggregate of the tiny pushes of each honest worker. ~~Helen Keller |
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