Parkinson’s Disease Society, UK: Parkinson’s charity tries shock tactics
 

Parkinson’s charity tries shock tactics

Source: Precision Marketing | Author: Jenny Hoffbrand | Published: 03 June 2008 10:15
http://www.mad.co.uk/Main/News/Artic...k-tactics.html

The Parkinson’s Disease Society is experimenting with a controversial new creative approach by testing an emotionally hard-hitting execution alongside its traditional style of mailing.

The new campaign presents an emotive picture of the terrible sleep disturbances that many Parkinson’s suffers experience as a side effect of the disease.

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I've never really liked the PDS UK
 

advertising, all a bit "polite" and PWP losing sleep, not the most powerful of messages IMHO. Great charity nonetheless, need to take a lesson from the Cancer Research ads, young girl fighting for life, parents sitting at bedside with this song in the background. Really powerful !!

http://www.youtube.com/watch?v=Mfn4HerHlBY

Neil.