Prescription mining raises millions for doctors' group
 

Prescription mining raises millions for doctors' group

Opinion
Robert Restuccia and Lydia Vaias

Wednesday, July 25, 2007

Drug companies care about what your doctor prescribes just as much as you do - and they're paying big money to find out. They are paying so much, in fact, that even though the vast majority of physicians disapprove of the sale of their personal prescribing data for marketing purposes, the American Medical Association persists in selling detailed physician information to the pharmaceutical industry. This data must be used for legitimate public health research - not brand promotion.

http://www.sfgate.com/cgi-bin/articl...sn=001&sc=1000