they are going to start strategic product placement within the shows because so many folks DVR shows, and fast forward through the commercials. Like showing the actors drinking Pepsi, or using Pampers, or Oil of Olay soap or face cream. Right now, most turn the lable, or disquise them to look generic, or some weird far out brand that doesnt exist. I LOVE this idea.

I too am a commercial skipper. How many times can I watch car sales ads? I have ZERO intention of buying a new car, even a used car, and yet 6 commercials per show is just too much. I dont now, nor will I eat junk food, so I dont want to see a mean cheetah having some woman wipe cheeto dust on a nice white jacket of the mean lady. My hubby hates that most commercials make men look like dopes, and women shop a holics. They just dont represent what we consider "real people" The average size in USA is 14, and yet all you see if rail thin, emaciated models. They are BONES! I dont want to see that. so...zip! away they go. Placing products within the show is a better idea.