are running ads in the magazines. This is the drug, and its website:
http://www.lyrica.com/content/main_h.../main_home.jsp . Its a variation of Neurontin .

When my PN started, four primary care physicians I saw in a row had no idea that there was any known condition with my symptoms of burning feet with numb areas and areas of extreme pain and aching. Brilliant as they were, the first three didn't even do a neuro screening. Instead they suggested tranquilizers (Librium?) and/or referral to a psychiatrist. They refused to send me to a neurologist. The forth, bless him, didn't know what was wrong, but he did a neurological screening and referred me to a neurologist.

Then Neurontin for PN started to be pushed by the drug companies. The drug salesmen educated the doctors and now most doctors are familiar with PN as a condition. That's a pitiful route for medical continuing education, but there it is.

As the boomers age and PN gets more common, it will pay big pharma to start running TV ads. THEN the word will get out to the general public.